You're up a ladder when the phone rings. It goes to voicemail and they ring the next firm. Saturday's survey gets quoted on Sunday night. Three quotes need chasing and you don't know which ones are warm. A customer rings to ask where her windows are. The deposit comes by bank transfer, eventually. Nobody asks last month's fits for a review.
Meanwhile the firm down the road gets £800 more for the same windows, because they've got someone in the office making it all look effortless.
You could hire that someone. £1,500 a month, a desk, holidays, training, and they leave in eighteen months. Or you could have the office without the payroll.